Meta is introducing two new tools on Instagram designed to open up additional avenues for advertising as the company grapples with weak advertising demand. The social network announced that it’s beginning to test ads in search results to reach people actively searching for businesses, products and content. Ads will show up in the feed that people can scroll when they tap into a post from search results.
After the initial testing phase, Meta plans to launch ads in search results globally in the coming months. The launch is likely going to be an unwelcome addition to the app from a consumer standpoint for some, as it bring ads to yet another part of the social network.
Once the ad placement rolls out widely, users around the world will start to see ads related to their searches. For example, if you search for “Skin Care,” you will see relevant ads within the search results feed. You can tell the difference between ads and regular posts through a “Sponsored” label unde...
