Instacart announced today that it’s introducing a new feature that lets you “favorite” repeat shoppers you trust to have your future orders fulfilled by them. The company is testing the feature in the coming weeks with select customers in some regions, including New York City, Philadelphia, Dallas, Salt Lake City, Phoenix and others.
Select shoppers and customers will receive and email letting them know that they will be able to test the favorite shopper feature. Shoppers will be able to see which of their customers have favorited them and can remove them if they want to. Instacart plans to test the feature throughout the coming months.
