Instacart is launching a new AI search tool powered by OpenAI’s ChatGPT, the company announced on Wednesday. The new “Ask Instacart” search tool is designed to help customers save time and assist them with with shopping questions by offering personalized recommendations. The new tool is starting to roll out today and will be available to all U.S. and Canadian customers over the coming weeks.
The new search experience is directly embedded in the search bar in the Instacart app and provides customers with product recommendations, as well as additional information about food preparation, product attributes, dietary considerations and more. Ask Instacart incorporates personalized question prompts, reminds users about their their needs based on their shopping history and encourages them to discover new products.
With Ask Instacart, users can ask questions like “What kind of side dishes should I serve with lamb chops” or “What fish is similar to salmon” You can also ask q...
