Volkswagen is betting big on the upcoming ID.Buzz electric van. With availability of the vehicle still a year out, the automaker is counting on years of pent-up anticipation to not only sell the bus shrouded in nostalgia, but to have it act as a halo product to bring customers to the brand’s entire EV lineup.
With the vehicle already out in Europe, it’s now — almost — time for the United States to flock to showrooms and fawn over an electric minivan that transcends the label. The Volkswagen ID.Buzz is meant to pull you in, to appeal to the part of your brain that daydreams about beach adventures. Volkswagen will most certainly sell out of the Buzz for the first few years, but that’s fine for the automaker. The electric bus is the bait to get you excited about the rest of the ID lineup. Customers might come for the ID.Buzz, but they’re li...
