If it wasn’t clear earlier this year when Sony and Honda revealed the concept Afeela EV, it is now: This new joint-venture concept car is all about leveraging entertainment.
The company, known as Sony Honda Mobility (SHM) is a joint venture between the Japanese entertainment and tech giant Sony, and the Japanese automaker, Honda. It rolled out a concept vehicle at CES 2023 under the new brand name Afeela. And now, it’s showing off its plans for the interior.
SHM bills Afeela as representing “a new relationship between people and mobility.” From our time inside the cabin of the concept car at the Sony Studio Lot in Culver City, that “new relationship” relies heavily on the whiz-bang of entertainment features.
