Social media influencers are facilitating the trade in counterfeit goods, according to new research by Portsmouth University. After analysing surveys of 2,000 people in the UK, the study team found around 22% of consumers who are active on social media have bought counterfeits endorsed by influencers. The researchers believe it’s the first-ever estimate of its kind. They warn that counterfeiters are exploiting the popularity of influencers to peddle harmful products. “Counterfeit products injure and kill hundreds of thousands of people across the world,” Dr David Shepherd, the study’s lead author, said in a statement. “The working conditions in the counterfeit…
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