Ikea will pay 10 Roblox players to roleplay as employees in its virtual store

A picture of a Roblox Ikea in-game co-worker model, smiling. This could be you. | Image: Ikea

Corporate publicity stunts involving virtual reality are almost always bad, but Ikea’s new Roblox store feels especially silly. The company announced last week that it plans to pay 10 people £13.15 or €14.80 per hour to work in The Co-Worker Game, a virtual Ikea store in ...

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