Ride-hailing is back. But Uber’s looking to become more than a one-stop shop for booking rides.
Growth — through products and expanded consumer groups — was the connecting thread at Uber’s Go-Get event this Wednesday in New York City, where the company announced a slew of new additions to its platform that, in many cases, don’t have anything to do with hailing a car, really. Uber launched a private chartered boat service in Mykonos, Greece, for instance. Uber also rolled out group ordering for Uber Eats and opened its app to teens, a bet on hooking a whole new generation of users.
The motivators behind those moves aren’t necessarily the same. But they do both point to the perennial pressure on Uber to find ways t...
