The football World Cup — yes, the “soccer” one — is one of the biggest sporting events on the globe. And it’s really fun to follow it on Twitter with all the memes, commentary, and live tweets. But under Elon Musk-led Twitter it’s something different.
After the World Cup started, the social network started sending notifications to people who had Twitter alerts turned on — even if they didn’t want it. For folks following the world cup, these notifications are not useful as they are often outdated and irrelevant. I have received a notification of a game with a 0-0 score in the 78th minute. So users are not really pleased by this.