The waters are never calm when scaling a startup. In fact, they are typically quite choppy. However, by making the correct hire in the head of growth position, you can navigate to shore much more smoothly.
The individual you’re looking for will create and execute growth strategies, manage marketing initiatives and, ultimately, drive revenue. My more informal take on this role is that it’s someone who deeply understands growth fundamentals, has significant expertise in one to two growth pillars and knows how to build an effective team.
I’ll walk you through when and how to hire your head of growth, their archetypes, how this role stands apart from other marketing executive positions, and what to expect from this hire during their first few quarters.
Head of growth archetypes
In my decade of growth marketing, I’ve seen quite a few growth leaders who began at various startups, all possessing varying levels of experience. To make it easier, I’ve grouped ...
