Last year, we published a series about what Google had done to the web, capped off by a feature about search engine optimization titled “The People Who Ruined the Internet.” It made more than a few SEO experts upset (which was tremendously fun for me because I love watching people yell at Nilay on various social platforms).
But a year has passed, and we’ve had a change of heart. Maybe search engine optimization is actually a good thing. Maybe appeasing the search algorithm is not only a sustainable strategy for building a loyal audience, but also a strategic way to plan and produce content. What are journ...
