How do you sell over-the-counter hearing aids when nobody knows who you are?

The Eargo 7 are FDA-cleared self-fitting OTC hearing aids that can now be bought at 1,500 Victra Verizon dealerships. | Image: Eargo

2023 is going to be a big year for hearables. While the concept isn’t new, this is the first CES since the FDA established a new category of over-the-counter hearing aids for adults with mild to moderate hearing loss. OTC hearing aids began hitting shelves in mid-October, and they’re on the show floor in Vegas right now. But the best hearables ...