Holoride, the Audi-backed startup, is ready to take its in-vehicle virtual reality entertainment system into the mainstream.
The company unveiled Wednesday at CES 2023 in Las Vegas a device about the size of a smart speaker that can be retrofitted into any vehicle to make it VR ready. The product marks a turning point for a company that has been reliant on partnerships with automakers for its growth.
Today, Holoride’s in-car VR technology is only available in certain 2022 model year (and newer) Audi vehicles. This new product would greatly expand its market reach — if consumers opt to plop down the $799 for package.
The retrofit pack weighs less than a half a pound and mounts via a suction cup on a vehicle’s windshield. The hardware is equipped with a lithium-ion battery that lasts for 14 hours on one charge, and an included USB-C to USB-A cord that plugs into the vehicle. ...
