Kristen Helton is no stranger to the healthcare needs of patients. After co-founding biosensor company Profusa, she went on to work at Amazon, where she helped found and lead the company’s Amazon Care division in 2019.
During the next three years, there was a focus on creating a positive experience for patients. And though the company deployed a feedback loop in order to make experiences even better, Helton found that patients would still say they weren’t satisfied.
When Amazon Care shut down in 2022, Helton decided to find a way to address that dissatisfaction, focusing on a demographic where she felt care was lacking: care for women aged 65 and older.
She founded Herself Health last year, touting it as “the first healthcare company” built just for this population of patients.
“Women are no...
