Soon, you’ll be able to pick up a pair of Sony’s OTC (over-the-counter) hearing aids at one of HearUSA’s 350 hearing centers or through its online store. Founded in 1987, HearUSA operates a network of retail stores that help consumers directly buy prescription — and now OTC — hearing aids.
Both Sony’s CRE-C10 and CRE-E10 models will be available starting in early 2023, though no firm date was provided. Sony, which has long been a leading headphone maker, first announced it was entering the OTC hearing aid market back i...