Hardware startup Telly launches a free smart TV entirely supported by ads

Telly, a hardware startup led by Pluto TV co-founder Ilya Pozin, announced Monday that it’s giving away 500,000 of its new smart TVs for free. (Yes, we said free.) There’s a catch, though. Users must watch 24/7 ads while simultaneously streaming TV shows and movies.

Telly developed a dual-screen smart TV, which has a 55-inch 4K HDR screen, a built-in five-driver soundbar and a 9-inch second screen mounted underneath. This second screen is where ads appear alongside widgets, such as the weather, music playback and sports scores, among other informational widgets like stocks. The bottom panel is lit up at all times, even when content is playing.

However, since the extra screen is a lot smaller than the main screen, and the ads only take up a quarter of it, there are us...

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