Grubhub is adding new rewards to Grubhub+, its loyalty subscription program, to give users more savings. The delivery app announced today that Grubhub+ is getting new rewards such as a 5% credit back on pickup orders, lower service fees, milestone rewards and a new Shell offering for members participating in the Fuel Rewards program, among other perks.
The credit back feature on pickup orders is a decent addition to the membership as users previously could only get 10% cash back on eligible delivery orders.
The main reason why Grubhub introduced the new pickup reward is because it found that more diners opt for pickup since it’s a more affordable option, the company says. In general, 37% more consumers in the U.S. used the pickup option for their most recent orders in 2022 than in 2021, per e-commerce website...
