Growth driven by AI will be the metric to watch this earnings cycle

With Alphabet and Microsoft reporting their quarterly results today, there’s going to be a lot of scrutiny on the ability of their investments in new AI tech to drive growth.

The two American tech giants have benefited from their early entrance into this space. Microsoft’s investments in OpenAI, its rapid integration of generative AI into various products, and the rising popularity of some of its services, like Bing, have greatly increased its worth — shares of Microsoft are up around 44% so far this year as of yesterday’s close.


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