Google has been spotted testing a new Play Store ad slot ahead of its I/O developer conference in May. If rolled out publicly, the change could significantly expand the company’s Play Store search ads business by offering developers access to new prime real estate for their app marketing efforts.
The test comes two years ago after Apple made a similar move with the addition of a new ad slot that appeared on the store’s Search tab itself, instead of only at the top of search results, as before.
Similar to Apple, Google is also testing an ad slot that appears when Android users navigate to the Play Store’s search menu, where they can type in keywords to find apps. The test was first spotted by the Android news site, Android Police, which noted that Google had been testing app “recommendati...
