Google announced today that it’s introducing three new Search features to make it easier for users to research hotels, book their next plane ticket and discover things to do while on vacation. Most notably, the company is piloting a new “price guarantee” badge for flights.
If you see a flight with the price guarantee badge, it means that Google believes that the price you see today won’t get any lower. If you book with Google, the company will watch the price, and if it drops, you will get the difference back. You can already see whether current prices are low, typical, or high compared to historical averages, but this new badge goes beyond the current offerings.
