Google has made it easier to stream from Apple Podcasts and others when searching for podcasts in Google Search. After earlier this year winding down a feature that let users play podcasts directly from search results, the company said it would “gradually” shift to a new design that would instead offer information about podcasts and links to listen on other platforms through its search results. Now, that change is rolling out, we’re told.
When people search for podcasts using generic terms like “kids podcasts” or “movie podcasts” via their iPhone or iPad, they’ll see an option to “Listen on Apple Podcasts,” Apple told us.
Currently, the feature is only available to Google Search users in the U.S. (We understand it will roll out to more markets over time, after the initial performance is assessed.)
