Google’s Gradient Ventures backs Weflow to bring greater hygiene to Salesforce data

Google’s venture capital arm Gradient Ventures has made another foray into Europe, investing as part of a $3.2 million seed round in two-year-old German startup Weflow.

Weflow is the latest in a line of ecosystem startups to emerge from frustrations with using the omnipresent CRM (customer relationship management) software that is Salesforce. These venture-backed upstarts focus on things like providing data backups or improving lead generation, while just las...

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