Google pulls Gemini AI ad from Olympics after backlash

Screenshot of the “Dear Sydney” ad showing the Gemini prompt The “Dear Sydney” ad did not go over well with Olympics viewers. | Screenshot: Google

Google is not winning any gold medals for its Olympics ads this year. After days of backlash, the company has decided to pull its controversial “Dear Sydney” ad from Olympic coverage.

In the 60-second ad, a father seeks to write a fan letter on behalf of his daughter to her Olympic idol, US track star Sydney McLaughlin-Levrone. The premise is the sort of treacly ad you’d expect to see at the Olympics, but things take a twist when instead of helping his daughte...

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