Google, Meta, and Amazon’s next frontier: AI-generated ads

An illustration of Google’s multicolor “G” logo Illustration: The Verge

Google is planning to use artificial intelligence to help companies create ads, according to a report from CNBC. Internal documents viewed by the outlet suggest that Google wants to use its new PaLM 2 AI language model to help advertisers generate assets that they can use in their ads.

This tracks with a report from the Financial Times in April, which similarly stated that Google could soon cre...

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