Google Flights today is releasing a new feature that will help travelers better determine the right time to book. Rolling out this week, the company is debuting new insights that will leverage historical trend data that lets consumers see when prices have typically been lowest to their chosen destination on their selected dates.
The addition aims to help consumers answer the question as to whether it’s better to book their flight now or wait for lower prices.
For example, Google explains, the new insights could tell users that the cheapest time to book their trip is currently two months prior to departure or that, typically, prices for their trip have generally declined closer to the date of departure. With this new understanding of whether or not they’re getting the best deal, consumers may chose to either book immediately or wait for a better price.
