GlossGenius raises $28M to expand its bookings and payments platform for beauty businesses

GlossGenius, a platform designed to handle bookings and payments for salons and spas, today announced that it raised $28 million in a Series C funding round led by L Catterton with participation from Bessemer Venture Partners and Imaginary Ventures.

The round values GlossGenius at $510 million — the startup’s second up-round in the past 12 months — and brings GlossGenius’ total raised to ~$70 million. Founder and CEO Danielle Cohen-Shohet says that it’ll be put toward developing additional products to support business owners in the beauty and wellness sectors, as well as “investing in core areas of the GlossGenius team.”

“As one of the fastest-growing software companies in the space now powering billions of dollars of annual transaction activity, GlossGenius has become a critical gateway for success and social mobility for business owners that have traditionally been underserved by technology,” Co...

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