Photo illustration by Alex Parkin / The Verge
If you’ve spent more than two minutes somewhere on social media, you have come across Gary Vaynerchuk.
And for years, I have wondered, is this just a character? Or is there a real Gary Vaynerchuk somewhere behind “GaryVee,” the social media entrepreneur and internet brand?
Vaynerchuk got his start working at his family’s liquor store, which he turned into an online wine shop. That’s where he started in social media, hosting a long-running YouTube show called “Wine Library TV.”
He parlayed that i...
