G/O Media’s AI ‘innovation’ is off to a rocky start

An illustration of a cartoon brain with a computer chip imposed on top. Illustration by Alex Castro / The Verge

Last week, G/O Media leadership had news for staffers at the many publications the company owns: AI-generated articles were just around the corner.

“We are both a leading technology company and an editorial organization that covers technology in world class fashion across multiple sites,” editorial director Merrill Brown wrote in an email. “So it is utterly appropriate — and in fact our responsibility — to do all we can to develop AI initiatives relatively early in the evolution of the technology.”

G/O’s early experiments with AI tools began on ...

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