Trendio, a new video shopping app co-founded by a former Amazon Prime Video executive, is aiming to enhance the beauty shopping experience. The shopping app enables customers to engage with personalized content and seamlessly purchase beauty products through live and recorded videos.
The app is the brainchild of Alex Perez-Tenessa, the former vice president of Prime Video U.S. and Head of Beauty at CVS, and startup veteran David Olmos. The pair enlisted Amazon Live alum, Julie Novak and former Glossier Head of Make-up Category Management, Leah Grubb with the goal of creating a platform that reimagines the future of beauty e-commerce by delivering the personalized advice traditionally only found in-store with the efficiency of digital shopping.
“I had the privilege of running Prime Video and I saw a number of new technologies related to content creation,” Perez-Tenessa told TechCrunch in an int...
