When Panobi co-founder Merci Grace began running growth at Slack in 2015, she helped grow the user base from 50,000 to over 3 million in just a couple of years. Along the way, she learned some valuable lessons about tracking growth metrics, and how difficult it is to pull this data from a variety of sources.
In 2021 she decided to put that knowledge to work, founding Panobi, a growth tracking platform she wished she had when she was at Slack. Today, the company announced a $5 million seed, and that it was launching a closed beta of the product.
When Grace started the company with her co-founder, head of engineering Jason Klym, they were surprised to learn that many growth pros were still tracking their key metrics in a spreadsheet or in a project management tool like Notion, but there still wasn’t a tool specifically designed for growth managers. They decided to fix that and launched Panobi.
“We started to look at differen...
