Forget ad-supported streaming — here come the ad-supported TVs

A screenshot of the Telly website This is the company that Pluto TV’s co-founder is reportedly working on. | Image: Telly

The co-founder of Pluto TV, Ilya Pozin, wants to give away free ad-supported TVs — yes, you read that right. That’s according to a report from Janko Roettgers in his Lowpass newsletter, who says the free television set will come with a second, built-in screen dedicated solely to ads and a soundbar.

Instead of profiting from TV sales, Roettgers reports Pozin’s new company, called Teevee Corporation, would make money off of the ads that appear on TV’s secondary screen. The...

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