Ford targets EV ‘fence-sitters’ with offer of free home charger and installation

Ford EV charging Image: Ford

For customers still unsure whether they’re ready to make the switch to an all-electric vehicle, Ford is sweetening the pot.

Today, the company launched a new initiative called the “Ford Power Promise,” in which it will provide a suite of benefits to customers who buy or lease a new EV. And chief among them is a complimentary home charger for all new customers, as well as the costs of standard installation.

The charger that’s being offered is the company’s Ford Charge Station Pro, a $1,310 Level 2 charger that comes with a standard CCS1 connector. For...

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