Ford is on a quest to ensure that its drivers keep their hands off the wheel for as long as possible. Drivers that own BlueCruise-equipped cars, anyway.
Today, the company is announcing BlueCruise 1.3, dropping just a few months after the 1.2 release, which added niceties like automatic lane changes.
For 1.3, BlueCruise will stay engaged through tighter corners than before. It will also position the vehicle more accurately in narrow lanes.
No, these are not radical changes to the way that BlueCruise operates, nor will they revolutionize the lives of the people who pay up to $800 per year for access to the service. But, being evolutionary and iterating quickly is exactly the point.
When Sammy Omari joined Ford a year ago, Ford’s software teams would issue internal releases of software on a quarterly basis. “Now, we have an internal release every week,” he said.
Omari is Ford’s executive director of advanced driver assist technologies, and CEO of ...
