Ford said Monday it has increased production and cut the price of its all-electric Mustang Mach-E crossover, the latest automaker to join an EV price war started by Tesla.
Ford Mustang Mach-E vehicles are now between about 1% to 8.8% lower, depending on the trim level, according to the company, which emphasized that the discounts are possible now that its new EV supply chain is coming online and production is “significantly increasing.”
“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none,” Marin Gjaja, the chief customer officer of Ford Model e, said in a statement. “Our customers are at the center of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.”
