For better or worse, Apple is avoiding the AI hype train

Apple Unveils New Products At Its Worldwide Developers Conference At this year’s WWDC, the focus was squarely on Apple’s new Vision Pro headset. | Photo by Justin Sullivan / Getty Images

Five minutes into Google’s I/O conference in May, Verge staffers started taking bets on how many times “AI” would be mentioned onstage. It seemed like every presenter had to say it at least once or get stuck with a cattle prod by Sundar Pichai. (In the end, we stopped betting and made a supercut.) Watching WWDC, though, the book ran in the opposite direction: would anyone from Apple mention “AI” at all? It turns out, no, not even once.

The technology was referred to, of course, ...

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