E-commerce in Southeast Asia is very fragmented, with consumers having their choice of marketplaces, e-commerce sites and social commerce. Many prefer to buy from large marketplaces, says FLIK co-founder Ahmad Gadi, because those platforms offer promotions and cashback deals. But for direct-to-consumer brands, marketplaces aren’t the best way to get consumer data or foster brand loyalty. That’s where FLIK’s unified payment solution comes in. It saves buyers’ checkout information across retail sites in FLIK’s merchant network, making buying easier and leading to higher conversion rates. For brands, it means more control over consumer data and less platform fees.
Based in Jakarta, FLIK announced today that it has raised $1.1 million in pre-seed funding from East Ventures, with participation from Init-6, GMO VenturePartners and Saison Capital.
