Facebook can be sued over biased ad algorithm, says court

An illustration of Facebook’s logo on a blue background Illustration: Nick Barclay / The Verge

Facebook can be sued over allegations that its advertising algorithm is discriminatory, a California state court of appeals ruled last week. The decision stems from a class action lawsuit filed against Facebook in 2020, which accused the company of not showing insurance ads to women and older people in violation of civil rights laws.

The case centers around Samantha Liapes, a 48-year-old woman who turned to Facebook to find an insurance provider. The lawsuit alleges that ...

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