Ex-Flipkart exec’s Flash app wants to be an inbox for your e-commerce needs

Email inboxes are tricky tools because over time they become hard to manage and users have to spend a lot of time searching for what they are trying to find. And if you have been using one email address everywhere, it’s also painful to change that at a later stage. Email tools often fail to identify different kinds of emails and group them properly. India-based startup Flash is attempting to solve it by creating a solution (read email ID) that you can use for all e-commerce needs — and it will even reward you to use the service.

Flash — which is available on both iOS and Android — lets you create an email ID (with @flash.co domain) that you can use on all shopping platforms, and in return, earn rewards such as coupons and cashback. Once you download the app from the Play Store or the App Store,...

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