Europe’s battle against the rising media power of Silicon Valley


It’s a question as old as the tech industry itself: can Europe compete with Silicon Valley? This reared up again in my mind for two main reasons. The first is the recent(-ish) shift of Big Tech into being media entities. And the second? That’s Spotify’s struggles as a European stalwart in this field. Let’s consider the first point. Over the past few years, we’ve seen Silicon Valley shift its strategy and start investing heavily in media. You only need to look at Apple’s launch of the Apple TV+ and Apple Music streaming services, or Amazon’s foray into movies and TV…

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