ESPN is testing a generative AI avatar called ‘FACTS’

An image showing ESPN’s FACTS avatar Image: ESPN

ESPN is testing an AI-generated avatar with the Saturday college football show SEC Nation. Dubbed FACTS, it’s going to be “...promoting education and fun around sports analytics” with information drawn from ESPN Analytics, which includes data like the Football Power Index (FPI), player and team statistics, and game schedules. We haven’t seen the avatar in action, but it sounds like a bot-ified version of stats encyclopedia Howie Schwab, who was ESPN’s first statistician and eventually the star of a mid-2000s game sh...

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