Elon Musk paid for our attention, but the price to keep it is getting higher

Elon Musk shown looking downward in front of upside-down Twitter logos. Say what? | Illustration: Laura Normand / The Verge

I see Elon Musk has pivoted from pretending he’s going to physically fight Mark Zuckerberg to pretending he is going to sue the Anti-Defamation League. Okay. There are people who still take Musk seriously, and I wish them well on their journey. This blog is for the rest of us.

Obviously, there’s a level of attention-seeking behavior at play. Some of this is financially motivated: Musk is perhaps the most important influencer in the world. Read Entire Article

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