Looking to ride the tracks of increasing demand for longer distance train travel that’s being fuelled by climate-concerned consumers seeking to shrink the environmental impact of their trips, tree-planting search engine Ecosia and multimodal travel booking platform Omio have partnered to launch what they’re billing as a “tree-planting rail travel booking tool”.
The idea is to make it easier for environmentally conscious Ecosia users who are searching the web for travel options to find and book low carbon train routes for their trips — helping to reduce carbon emissions from less environmentally friendly transport options (like flights) and fund not-for-profit Ecosia’s climate friendly tree-planting projects (and other decarbonization efforts) along the way.
The tie-up works by responding to Ecosia users’ travel keyword searches — in cases where the route can be served by train, such as “London to C...
