Brussels-based startup Cowboy has been in the news lately for its cash burn rate. But the company wants to control its narrative again with some product and business news. Cowboy is launching a new feature called ‘AdaptivePower’, which automatically adjusts the power of the motor depending on the current slope and weather conditions.
Cowboy’s electric bikes are pretty straightforward — there is no gear and there are no + and – button to adjust the power of the motor. The company thinks riding a bike should be as easy as jumping on the saddle and putting a foot on the peddle.
But that minimalistic approach has some drawbacks. While the default power mode works fine in most cities, it’s not enough in hilly cities like San Francisco.
Instead of releasing a new bike with gears or buttons...
