When someone asks for a tech recommendation, we almost invariably answer with one question: what’s your budget? It’s as true with vacuums as anything else. You can get a pretty good one for not a lot of money. That’s the best option for most people. But those people are not Dyson people.
The Dyson vacuum is nearly a category unto itself — a product for people who, for whatever reason, need the sports car equivalent of a home appliance. I’m not knocking it. I have a very visceral memory of driving a premium car for the first time, and it’s a lot like the first time I fired up a Dyson vacuum. It’s suddenly like, “oh, I get it.” I never knew I wanted a vacuum with kickback until that very moment.
This morning (in Singapore, at least), the company announced a revamp of its vacuum and air purifiers. The list includes a new robot vacuum, the Dyson 360 Vis Nav, which it says has “twice the suction of any other” robot vacuum. As the name suggests, the vision/navigation syst...