DouxMatok, a food tech company whose first product is a sugar-based, sugar reduction solution called Incredo Sugar, is taking a nod from that and changing its company name to Incredo.
Incredo’s technology binds real cane or beet sugar with trace amounts of a natural carrier that is able to reduce the amount of sugar in foods by between 30% and 50%. This means that people can eat less of it, but still get the same effect of taste, mouthfeel or texture — and without changes to the ingredients.
We last checked in on DouxMatok in 2017 when the Israel-based company was developing that technology. A lot has changed since then.
Ari Melamud took over as CEO from Eron Baniel in 2021. He joined the company with some objectives that included taking the technology to market and...
