Illustration by Nick Barclay / The Verge
Disney has created a new “chief brand officer” role to oversee Disney’s brand across “the entire ecosystem of company touchpoints and consumer experiences,” the company announced on Thursday. Asad Ayaz, the company’s president of marketing for The Walt Disney Studios, will be taking the post and report directly to recently returned CEO Bob Iger.
As part of his chief brand officer duties, Ayaz will make marketing campaigns “leveraging and synthesizing the company’s full suit...
