Disney’s new “Beat the Block” ad format will let you play golf with your remote. | Image: Disney
Disney is sprinkling a new kind of playable ad across Hulu and ESPN. The new ad format, called “advergames,” will let you interact with the ads using your remote, as reported earlier by Adweek.
You might see two different advergames to start: Quiz Show and Beat the Block. While Quiz Show presents a series of trivia questions, Beat the Block ...
