Deep Agency shows the perils of applying AI to the fashion industry

Generative AI is disrupting industries — with understandable controversy.

Earlier this month, Danny Postma, the founder of Headlime, an AI-powered marketing copy startup that was recently acquired by Jasper, announced Deep Agency, a platform he describes as an “AI photo studio and modeling agency.” Using art-generating AI, Deep Agency creates and offers “virtual models” for hire starting at $29 per month (for a limited time), letting customers place the models against digital backdrops to realize their photoshoots.

“What is Deep Agency? It’s a photo studio, with a few big differences,” Postma explained in a series of tweets. “No camera. No real people. No physical location … What’s thi...

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