Cumul.io, the company behind a low-code business intelligence (BI) analytics platform for software-as-a-service (SaaS) companies, has raised €10 million ($10.8 million) in a Series A round of funding.
Founded out of Belgium in 2015, Cumul.io works in a similar space to well-established BI incumbents such as Tableau and Looker, but sets itself apart with a focus on bringing embedded analytics to SaaS applications specifically.
Embedded analytics, for the uninitiated, is where companies offer data reporting and visualizations directly inside their software, rather than having to use a separate, standalone BI application — this brings convenience and simplicity to growing companies that would rather focus their resources on their core competencies.
“More and more users of SaaS products or software platforms expect insights and data to be made available directly inside their core apps, as a native component,” Cumul.io CEO and cofou...
