As Hollywood’s writers and actors unions remain on strike, studios are turning to content creators to promote their movies and attend their screenings. But over 115 creators with a combined 80 million followers are pledging that they won’t cross the picket line while the SAG-AFTRA and WGA strikes rage on.
“Before I was a creator, I used to work in restaurants full time, and that makes me no stranger to being exploited for my labor,” Jonathan Kung, a chef with 1.7 million TikTok followers, told TechCrunch.
When Kung saw that TikToker and Gen Z for Change director Victoria Hammett was organizing creators to show solidarity with striking writers and actors, he immediately signed onto this pledge, which is called Labor Over Likes.
“As content creators, we produce pretty much all the content we make. We are the writers, we a...
